RESCUE SHIRT S.O.S.

Rescue Shirt S.O.S. is a Calgary-based brand created by artist and graphic designer Jimi Scherer and writer Jennifer Allford. United by their love of graphic tees, storytelling, and sustainability, the duo gives gently worn T-shirts a second life by flipping them inside out and printing bold, original designs that inspire joy and reflection. In response to the growing issue of fashion waste, Rescue Shirt proves that Upcycling can be clever, stylish, and fun. After all, waste diversion doesn’t have to be a drag.